travel immersive experience
The digital experience to rehinforce the customer journey.
ADMEMORI has designed 6 moving tableaux highlighting Lyon and surroundings. Our artwork is composed of luminous landscapes, and conjures up the annual Festival of Lights, the city of Lyon and the Auvergne-Rhône-Alpes region. In the heart of the airport – the new Place des Lumières – the work appears on a circular screen where the local landscape of monuments, volcanoes, mountains and horizons invite the viewer to reflect and explore the region. This digital display is a raised circular loop 7 meters in diameter and 2 meters high, with accompanying sound. Our installation is visible from all sides of the airy Place des Lumières, thus bringing visitors on the concourse together. This is a landmark en route to embarkation and a point of departure into contemplation. It underscores the lifestyle focus of the airport’s new hub.
Our strategic aims:
This artwork plays a threefold role:
1. To offer travelers a calming visual experience.
2. To entertain them before boarding.
3. To make Lyon’s airport a unique destination.
CLIENT : AEROPORTS DE LYON LOCATION : LYON – France DATE : 2017
Strategy, concept and creative content