Air France La Première
travel immersive experience
Contribute to making La Première trip a unique moment.
ADMEMORI has created a hypnotic masterpiece based on Air France’s history and former brand icon, Pegasus. Our beam of light ‘draws’ the images, styled to suit the relaunched cabin design. This artwork goes to the heart of the Air France brand and greets first-class passengers with its core values as soon as they board the plane.
Content developed by ADMEMORI; initiative and artistic direction by BRANDIMAGE.
Our strategic aims:
1. To welcome first-class passengers on board in style.
2. To immerse passengers in the brand as they await take-off.
CLIENT : AIR FRANCE LOCATION : Cabine Première, Paris