COEUR DÉFENSE

Corporate art signage

How we’ve augmented reality with an immersive White Christmas.

Our White Christmas was designed to chime with the luxury brand message. Its paradoxically warm welcome is in keeping with Cœur Défense’s ‘Beyond Business’ rebranding. The augmented reality décor also helps to bring life, light and warmth into the atrium. ADMEMORI provides some magical Christmas inspiration, giving Cœur Défense a whole new dimension to its brand messaging and potential rental value.

Cœur Défense is a major business complex. ADMEMORI designed and delivered a ‘White Christmas’ themed digital experience as part of Cœur Défense’s end of year festivities. We conceived it as an interior designer’s mood board. The lighting and décor reflect ADMEMORI’s digital artwork with its frosty-white Christmas trees across 15 screens. This work extends the digital experience we delivered to Coeur Defense in May this year.

ADMEMORI entrusted the décor design and lighting fulfilment to Blachère illumination.

 

CLIENT : LOAN STAR   LOCATION : LA DÉFENSE – France   DATE : 2016

Strategic planning / Design / Content creation