COEUR DEFENSE – MIRROR
DIGITAL ART SIGNAGE
Underpinning the architectural style and visitor experience.
ADMEMORI worked for SCAPRIM to design an exclusive digital ‘mirror’ installation as part of a refit at Cœur Défense, Europe’s largest prime real estate. We designed our technological innovation to extend a warm, artistic welcome to over 10,000 people who use this site.
The digital mirror wall invites visitors and occupants alike to contemplate a new, futuristic dimension. Its play of light and reflection continues the architectural style adopted by Maud Caubet for her airy interior. The mirror creates a ballet-effect, with weightless objects both floating within the mirror and drawing the viewer in. It’s a dance that does not stop, representing Paris and its landmarks. A crystal globe illustrates Cœur Défense’s international aspect. The technological age is portrayed by an electronic grid-effect. The mirror installation continues above the elevator displays, taking visitors’ eyes upwards to the location of tenants’ offices within the tower.
Our strategic aims:
1. To create a striking welcome feature.
2. To modernize the visitor experience.
3. To create a highly memorable impression of the site on visitors.
CLIENT : SCAPRIM LOCATION : PARIS DATE : 2017
Strategy and creative concept