DIGITAL DREAM OF CHRISTMAS

Christmas shopping experience

Shopping Enchantment in the Christmas Spirit.

ADMEMORI’s boutique motion design studio brings Digital Dream to life with a creative artwork to celebrate Christmas and the festive season. It plays to shoppers at the 4 Temps mall in the heart of La Défense, Europe’s biggest business district.

Our magical, stimulating creative content presents all the lights, fantasy and spirit of Christmas. This artwork forms part of the seasonal content schedule for Admemori’s Digital Dream. Captivating content alternates with an original advertising loop featuring one brand each week. This combination strengthens advertising recall, enhances the visitor’s memory of their 4 Temps experience and adds rich texture to the shopping trip at a key time in the business calendar.

Digital Dream is a spectacular digital installation created by Admemori for Unibail-Rodamco. Its 250m2 format was designed to fit and blend with the mall’s unique architectural space.

Our strategic aims:

1. To make the Christmas experience more memorable for shoppers.
2. To increase store dwell time during the all-important Christmas period.

 

CLIENT : UNIBAIL RODAMCO   LOCATION : France   DATE : 2017

Strategy, concept, content design and production