DIGITAL SHOPPING EXPERIENCE
Our aim: to create an innovative virtual reality shopping experience.
Our French market research showed that:
Two thirds of shoppers would like lighter, brighter shopping centres.
65% of French shoppers would like shopping centres to give them something unexpected.
Admemori created some interactive digital scenery to celebrate the reopening of the refurbished CAP 3000 Shopping Centre. This design staged a magic show by the digital wizard Moulla. A virtual image transformed into a real object. Shoppers saw a huge, bright digital wave unfurling from a vertical screen to the horizontal stage underfoot.
We prepared the experience for our client Altarea Cogedim:
1. To give shoppers a pleasant surprise.
2. To create a new way to interact with the public during shopping trips.
3. To fit the innovative feel of the new CAP 3000 centre.
CLIENT : ALTAREA COGEDIM LOCATION : Côte d’Azur – FRANCE DATE : 2016
Art Direction / Content creation