For a dynamic shopping experience and improved shopper circulation.
ADMEMORI designed a spectacular digital installation for UNIBAIL-RODAMCO as part of the major renovation of the Euralille shopping mall. Our digital masterpiece is on the first floor, right at the heart of the central plaza. This amazing artwork has a dual message: it both lures shoppers onto the upper level and tells them what’s going on at the mall. The display is designed to reflect the mall’s modern, switched-on side.
Euralille was built by Jean Nouvel’s studio in 1994. It’s a mall that has become a true representative of the surrounding Euralille area which sits at the heart of Lille’s real estate.
Our strategic aims:
1. To create a fresh shopping experience.
2. To lure shoppers from the ground floor up to the first floor.
CLIENT : UNIBAIL-RODAMCO LOCATION : EURALILLE DATE : 2017
Creative strategy and content