FREE MCRA

digital welcome

Reveal, through visual poetry, the values of the customer relationship.

As FREE MCRA moved into its new Paris headquarters, ADMEMORI was commissioned to create an artwork in the “phygital” library in the lobby entrance, designated by TETRIS, in charge of the interior renovation of this asset. This artistic film reveals, through a “poetic” vision, the values ​​of the FREE subscriber relationship. The butterfly, landmark and iconic symbol of the brand FREE, accompanies the arrival, every morning, of the company’s collaborators and accompanies their visitors in a dreamlike journey. This library, which plays with “physical” decorative elements on some of its shelves, proposes a visual digital experience.

Objectives sought:

• Reveal the values of the customer relationship.
• Beautify the space.
• Create a technological welcome.

 

CLIENT : FREE MCRA (ILIAD GROUP)     LOCATION : PARIS     DATE : 2019

Design of the library: TETRIS – Creation of contents: ADMEMORI – Installation: FLEXLEDLIGHT