Lancôme

HOLOGRAPHIC DIGITAL SHOPPING EXPERIENCE

Sublimate the new LANCÔME’s “IDOLE” perfume.

LANCÔME, the french perfume’s brand has presented to Galeries Lafayette, at the beginning of September 2019, its new perfume “IDÔLE” through a majestic digital installation composed of a multitude of luminous points that allows to create holographic images. This digital installation of 9m3 (3m x 3m x 1m), took over, in 3D, iconic elements of the film of the advertising campaign LANCÔME adapted by the design studio and the image ADMEMORI. This digital installation was produced by LedPulse, distributed exclusively by Flexledlight and installed by Match Event.

 

CLIENT : LANCÔME             LOCATION : PARIS – Galeries Lafayette            DATE : 2019