Hospitality art experience

An open sky on the Promenade des Anglais.

The Negresco, a unique and timeless legend in Nice, has attracted artists, politicians and royalty for decades. Painter Dali, Princess Grace of Monaco, the Beatles, Louis Armstrong, Elton John … all stayed there. A mix of hospitality, arts and styles, are what makes the Negresco fascinating.

As part of the renovation and transformation of its legendary restaurant, La Rotonde, by the Marc Hertrich & Nicolas Adnet architecture and interior design studio, ADMEMORI has created a realistic digital artwork distributed in the new oval digital trompe l’oeil ceiling of the restaurant. This film creates the illusion of an open sky at any time of the day. This dreamlike movie invites guests to have lunch under the sun and blooming clouds of the French Riviera, enjoy an aperitif while contemplating the sunset, or dine under the shooting stars … From sunrise to sunset, the magic takes place over the guests’ heads …

Objectives sought:

• Enchant the space.
• Invite to stroll.
• SMake La Rotonde a unique place to create memories.
• Create word-of-mouth from a place to discover.


CLIENT : NEGRESCO             LOCATION : NICE – FRANCE            DATE : 2019

Interior Design & Decoration: MHNA – Content Creation: ADMEMORI.