ORANGE DIGITAL DREAM
We strengthen the Orange brand through an immersive Christmas shopping experience.
ADMEMORI brought fresh energy to Orange’s Christmas advertising campaign. We displayed BIG CHRISTMAS on our Digital Dream screens under the Dome at the shopping center 4 Temps in Paris’ La Défense as Orange launched their new smart store. Admemori designed this unique and spectacular 250m2 digital installation for the center’s owners, real estate group Unibail-Rodamco. We carried out the design, devising an original advertising strategy and creative concept. Advertising is dedicated to a single brand every week and alternates with our ‘visual poetry’ content.
Creative Content: ADMEMORI created content that fully embraced for the Digital Dream’s originality, with its two extra long ribbon screens in conversation with the totem. We adapted the BIG CHRISTMAS message and resized the artwork. The campaign will be rolled out between 5 and 18 December.
We created this video:
1. To really capture the public’s attention.
2. To strengthen the Orange brand and its approval ratings.
3. To guide visitors to Orange’s store at the heart of this shopping center.
4. To make the advertising highly memorable.
CLIENT : ORANGE LOCATION : LA DÉFENSE – France DATE : 2016
Design / Content creation