To make shoppers converge on target brand outlets.
ADMEMORI worked with UNIBAIL-RODAMCO on the digital transformation of its ROSNY 2 shopping mall, the major shopping center in eastern Paris. Our digital creative design studio dreamed up the concept and then designed an aspirational digital journey. 6 digital columns flank the end of the central ground floor walkway – a route that leads directly to our target brand. The digital columns are set up at a strategic point in visitors’ movement and distribution around the mall. 2 content types play alternately, to enhance their impact. Our first artwork works like moving artistic wallpaper to reveal a moment’s reflection on the changing seasons: Spring, Summer, Autumn and Winter alternate with branded sequences. The columns are positioned so they are visible from the edge of the rotunda on the upper floor and send out a strong message to visitors as they make their way around the mall.
Once again, our premium digital installation further enhances UNIBAIL-RODAMCO’s digital strategy in its shopping malls.
Our strategic aims:
1. To turn a shopping trip into an experience.
2. To offer brand advertisers an immersive space to reach out to their target audiences.
CLIENT : UNIBAIL-RODAMCO LOCATION : FRANCE DATE : 2016
Digital strategy and content consultancy