DIGITAL SHOPPING EXPERIENCE
Our aim: to strengthen brand attractiveness at the point of sale.
Once again, ADMEMORI has worked with SEPHORA MIDDLE EAST, this time designing new creative content for a livelier visual experience in-store. Over 20 stores beat to the colorful rhythm of this digital work which takes visitors into a bright pop universe. ADMEMORI devised the strategy and image content based on analyzing brand values, location and target audience.
Creative concept: our films run on a loop and fit naturally into store interiors. We conceived them as a light, colorful and rhythmic spectacle. Our films embody the brand’s energy and urge visitors to try the products on offer and enjoy the intense experience.
The benefits and opportunities for SEPHORA:
1- To increase brand approval rating by offering a compelling, upbeat shopping experience ; 2-To ensure shoppers identify stores positively with an unforgettable shopping experience and thus reinforce differentiation.
CLIENT : SEPHORA LOCATION : MIDDLE EAST DATE : 2016