To create an elegant welcome with a strong first impression.
ADMEMORI designed an exclusive digital installation for the lobby at UNIBAIL-RODAMCO’s Paris HQ as a new touchpoint for its visitors and coworkers. ADMEMORI conceived with Daktronics, the first ever 1.2-mm pixel pitch digital wall in a corporate lobby with over 5m² of Ultra-High Definition visual content. This premium wall was created to fit naturally into the lobby space and set off the new interior design. It showcases the digital strategy UNIBAIL-RODAMCO deploys in its shopping malls as Digital Dream at 4 Temps and CentrO, and sums up the Group’s dynamism and innovation.
The digital wall runs corporate content loop unveiling UNIBAIL-RODAMCO’s global dimension. Visitors absorb the rhythmic message from our technology at a glance. The digital installation and its content aim to enhance visitors’ first impressions and leave a lasting impression.
Our strategic aims:
1. To heighten the location’s modern feel.
2. To enhance the visitor experience.
3. To reveal the Group’s innovative side.
CLIENT : UNIBAIL-RODAMCO LOCATION : PARIS DATE : 2017
Strategy and creation consultancy