A tantalizing look at the VILL’UP menu.
ADMEMORI worked for the real estate operator APSYS on DNA films for shoppers at the new VILL’UP mall. Our colorful, artistic shapes float like sparkling pop bubbles filling the shopping and leisure center with their dynamic energy. Our lively creative bursts give visitors a foretaste of VILL’UP: buoyant fun with a bright, energetic pop and graphic art style. VILL’UP mixes it up, with a heady blend of shopping and leisure activities including indoor skydiving from iFLY, a Pathé IMAX® cinema and multi-dimensional, virtual reality Yoo Moov Stations amusements, Cultura shops, ÏDKIDS activities, restaurants and high-end food retailers including M&S Food.
Our strategic aims:
1. To put shoppers in the mood for buying.
2. To make shopping more fun.
CLIENT : APSYS LOCATION : PARIS DATE : 2017
Strategy and creative concept